The market is pricing Wix like a melting ice cube while the business is still compounding cash flow and buying back stock massively. Will AI really disrupt this business?
Wix will be disrupted by AI website builders. We run our site (and several others) through Wix, but we're moving. We build a much better website in 1-2 days with others, such as Framer and other website builders. (We actually had Wix on our watchlist 2 years ago, due to the massive lock-in effect, but to be honest, it's gone). We also know quite a lot of other entrepreneurs who will be leaving.
But hey, maybe we're wrong! One thing is for sure, Wix needs to more with AI (and better!). It currently sucks.
Thanks for the comment! I have this professional deformation of not judging a business that has millions of users solely on individual experiences of sample size of 5, 10,... because it's simply statistically insignificant. :) I've talked to people saying exactly the same thing as you, but also people who like it a lot, and are very optimistic due to Base44 and their approach to AI, trying not to get Chegged. :) so I'll just follow the numbers and results of the company and won't hesitate to kill the position if the worries described in Risk Factors come true.
Wix will be disrupted by AI website builders. We run our site (and several others) through Wix, but we're moving. We build a much better website in 1-2 days with others, such as Framer and other website builders. (We actually had Wix on our watchlist 2 years ago, due to the massive lock-in effect, but to be honest, it's gone). We also know quite a lot of other entrepreneurs who will be leaving.
But hey, maybe we're wrong! One thing is for sure, Wix needs to more with AI (and better!). It currently sucks.
Thanks for the comment! I have this professional deformation of not judging a business that has millions of users solely on individual experiences of sample size of 5, 10,... because it's simply statistically insignificant. :) I've talked to people saying exactly the same thing as you, but also people who like it a lot, and are very optimistic due to Base44 and their approach to AI, trying not to get Chegged. :) so I'll just follow the numbers and results of the company and won't hesitate to kill the position if the worries described in Risk Factors come true.